Dia color demi-permanent color with no ammonia. mixable and customizable for personalized color results.
-6 weeks of gloss color. -3x more shine. -Up to 70% grey coverage. -100% true-to-tone color. -Up to 92% natural-origin ingredients
Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin. No ammonia. Compensate melanin loss effects for 6 weeks of gloss color. Up to 70% grey coverage. Reverse melanin loss effects for 6 weeks of gloss color.
Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.
36% less packaging. 27 fewer tons of paper. 100% recycled + recyclable packaging. 95% post recycled aluminum tube.